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Different Types Of Leads

Writer's picture: XiEr MahXiEr Mah

1) Summary Lead


The example I mention above is summary lead due to there are straight leads that just state the facts and include:

a) Who - Sixteen people, teenager

b) Where - Bangladesh

c) What - Sixteen people have been charged in Bangladesh

d) When - 6 April

e) Why - Over the shocking murder of a teenager who was burned to death after reporting sexual harassment.

Traditionally, summary leads have been used to report breaking news or a developing story.


2) Punch Lead


Punch lead is a variation of summary lead that can attract audiences by focus with a brief, to-the-point lead sentence and developing details later in the story.

For example, in this article, Trump’s sexual assault allegations. The audience will be giving a jolt and they will sit up and take notice.


3) Contrast lead


Contrast lead uses two different thoughts or two sentences that are exactly opposite to each other in the opening paragraph to make a strong statement.

Based on the example I gave, the article is with the two different view of the Nagawara Lake.


4) Anecdotal lead


You may choose an anecdote that is simple, relevant and has intrinsic value. Tell an anecdote that represents the larger story of your feature. This lead is a slice of the feelings, results or specifics of the bigger story that you are writing.

For example, in this article, the lead use “Congress: It's your turn” to start the whole story. To attract audience by catching the audience feeling.


5) Descriptive lead


This can be consider as a descriptive lead because it goes into detail to describe the scene or person that makes up the subject of the story.

In this article, it describe the structure of the ship and the way that the ship sank in details to create visual impact.

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